Your lead went to three other contractors
The lead you paid for this morning went to three other contractors too. Your tech quotes a new system, and the homeowner says they're getting a couple more quotes. Then they pick whoever came in lowest.
FOR HVAC COMPANIES SPENDING 5K OR MORE A MONTH ON GOOGLE ADS
Keep every crew busy with booked replacement estimates from homeowners who need a whole new system.
The HEAT System prices your market first, builds your campaign around homeowners ready to replace, and makes sure every one of them gets answered and booked, even when your whole team is out on jobs.
10 booked replacement estimates in 90 days. Or you don't pay.
01
THE PROBLEM
Four ways your ad budget leaks away from replacement estimates
You've got crews on payroll, and it's the installs that pay for them. Tune-ups won't cover that, no matter how good the report looks.
Your report is full of tune-ups
Say your agency's report shows 60 leads last month. Look closer and fifty of them are tune-up requests, small tickets, while the homeowner typing "AC replacement cost" into Google never saw your ad.
Replacement homeowners call a national brand
A homeowner in your area is searching Google for a new AC system right now. Whoever shows up for that search gets the call, and right now that's the national brands, because they're the ones paying to show up.
Paid calls go to voicemail
When every crew is out on a job and the office is on another line, the call goes to voicemail, and by the time you call back, that homeowner has booked someone else. In this industry, about one in four inbound calls never gets answered.
All four trace back to one thing: most agencies get judged on cost per lead, not on replacement estimates on your calendar.
SAME SEARCH, DIFFERENT OUTCOME
Show up for that Google search instead, and the homeowner calls you first.
02
WHAT YOU'VE TRIED
Why the usual fixes don't fill your calendar
Each of these can look like progress on a report. None of them is built to put a replacement estimate on your calendar.
Buying more leads
Another round of shared leads means another round of the same price fight. With crews on payroll and trucks to keep moving, you can't stop buying, so you pay for it again next month.
Trusting the lead report
Tune-up leads are the cheapest ones to come in, so they make the report look good and that's where the budget gets directed. But tune-ups won't cover the crews on payroll, no matter how good the report looks.
Shifting the budget around
Fixing it takes more than a simple shift in where the budget goes. It takes a system built from the ground up to bring in homeowners who need a new system.
An agency that stops at the lead
Most agencies can't fix missed calls, because they stop at the lead. That's what they get paid for, so whatever happens after the call comes in is your problem.
What's missing is one system that stays accountable until the replacement estimate is on your calendar.
03
THE SOLUTION
One system, pointed at one number: replacement estimates on your calendar
We're judged on one thing, so every part of the HEAT System points there. Here's how it works, step by step.
First: Price your market
You know in writing what it takes to fill your calendar
We price your market first, so you know in writing exactly what it takes to fill your calendar with replacement estimates.
Then: Build the campaign
Your name shows up on the searches that lead to installs
We build your Google campaign around replacement searches, under your own name, so your crews spend the week on installs, not tune-ups.
Next: Answer and book
Every replacement homeowner gets answered and booked
We make sure every one of those homeowners gets answered and booked before they call the next company, even when your whole team is out on jobs.
And: Track to the estimate
Your budget follows the estimates that book
We track every lead to the estimate it booked, so your budget keeps moving to the searches that fill your calendar. Your report shows booked estimates, not clicks.
So the homeowner your tech meets found you on their own. They called you first, and you're not splitting them with three other contractors.
Book a call
We'll show you who's getting the replacement calls in your area
04
PROOF
Recent results from rebuilding campaigns around replacement
We've spent the last 14 years helping home service companies grow, and do it with efficiency. A heating installer went from $67 a lead to $31 in the first 30 days, and a client in Dallas cut wasted spend by 64% in week one.
Book a call, and we'll show you how many homeowners in your area searched for a new system this month, and who got those calls.
Book a call
We'll show you who's getting the replacement calls in your area
05
QUESTIONS
Questions to settle before you book a call
What happens on the call?
It's a working session on your leads and estimates. We'll look at where your leads come from today and how many of them you share with other contractors, how many in-home replacement estimates your team runs in a month, and how many of the calls you pay for get answered and booked. Then, if it makes sense, we'll show you how the HEAT System would work for your company.
What will I walk away with?
A plan to fill your calendar with replacement estimates, whether you work with us or not.
What's the guarantee?
Here it is in one line: 10 booked replacement estimates in 90 days. Or you don't pay.
How is this different from what my agency does?
Most agencies get judged on cost per lead, so their budget drifts to tune-ups because those leads come in cheaper. We're judged on one thing, replacement estimates on your calendar, so every part of the system points there. Your report shows booked estimates, not clicks.
What is the HEAT System?
First, we price your market, so you know in writing what it takes to fill your calendar with replacement estimates. Then we build your Google campaign around replacement searches, under your own name. We make sure every one of those homeowners gets answered and booked before they call the next company. And we track every lead to the estimate it booked, so your budget keeps moving to the searches that fill your calendar.
What happens when my crews are all out on jobs?
We make sure every one of those homeowners gets answered and booked, even when your whole team is out on jobs. We stay accountable until the replacement estimate is on your calendar, so what happens after the phone rings is our problem too.
What should I bring to the call?
If you have them, pull together two things: what you spend on leads and ads each month and where it goes, and a rough count of the replacement estimates your team ran last month. That lets us build the plan around your real numbers.
Can I look you up before we talk?
Please do. Look us up and do your homework on us. If you find anything that gives you pause, bring it to the call and we'll answer it directly.
Book a call
We'll show you who's getting the replacement calls in your area
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